Blog News, Friendlies, Pre-season - Written by BlueChampion on Tuesday, July 17, 2007 2:35 | 2,719 Views | 25 Comments | Add Comment
It’s In The Blood!
Chelsea FC has come up with a new campaign titled ‘It’s in the blood‘ to show the growing passion of its supporters. This phrase will be used more frequently and widely in all things Chelsea. This is something in the mould of ‘KTBFFH’ and ‘YNWA’, so you should start seeing more and more of ‘IITB’.
Official Chelsea Website reports that Chelsea’s head of brand Katrina McCreadie said:
The message is one of true emotion and in a simple strap line and image sums up the dedication and deep commitment that unites our fans and drives our success.
We’ve had a great reaction from supporters and we’re delighted that it has connected with them so well. ‘In the Blood’ encapsulates a passion that runs deep, particularly among the fans, but that hasn’t always been recognised. It says we’re Chelsea Football Club and we’re proud of it!
I too like this catchphrase as it really shows the passion, pride and emotion. It has the ’showing-the-middle-finger’ effect, which makes it even more attractive.
Onto pre-match news. I’m sorry to say this - Wayne Bridge is out for 3 months from now and Ashley Cole for a ‘few’ weeks. The horrible news of injuries is toned down by a good news - the transfer window is still open. If we are buying back up players for African Cup which is going to last about 4 weeks, we can certainly look for cheaper options for left back if Ashley/Wayne are going to be out for too long. But Jose is confident of the options available:
Without Bridge and Cole for a few more weeks, Tal Ben Haim is my left-back option.
Also he has this kid Jack Cork, who did a decent job against Club America. May be, this situation will put little more pressure on Jose to push for Drenthe’s signature. But he has hinted already that the last pound for transfer in this window, has been spent. Let’s see how this situation influences this stance.
With his open statement that he wants to revert to his 4-3-3 wing attack, Jose has also suggested the names that could get the axe - Shevchenko and Ballack.
On Shevchenko, he said:
If he performs and shows me match after match he deserves to play, I’m very happy. I hope Sheva can do it. If Sheva plays magnificently I have to play him and Didier Drogba together, that is no problem for me.
This very clearly shows that he has made up his mind to have Drogba as the lone striker and if, and only if, Sheva plays ‘magnificently’, he will partner Drogba and not replace him.
On Ballack, he was more direct:
I want to go back to wingers and play attacking football. The objective of having players like Robben, Cole, Malouda and Kalou is because we want to give width to our game, to give speed, to give creativity. I don’t want to play football with a diamond any more. So I don’t think it will be easy for Ballack. But he’s a top player, a top personality and I think he’s the kind of guy ready to fight for a place.
Ballack must be a worried man to read this. If what he is reading is a poor German translation of the remarks in English made by a Portuguese, he could be very worried indeed. It’s very clear that the hyper-expensive Ballack is not first-choice and hence not an ‘untouchable’ anymore.
The midfield could be Lampard, Essien and Joe Cole; the attack could be Malouda, Robben and Drogba. If this is the set up, we can rip the opposition apart with our wing attacks. Pooh! 5th August looks so far away!
I was just wondering if you’ve already noticed the specialty of the trendy sidebars. They can be dragged and moved to whichever order you want. You can also close any of those side bars by clicking the round button on the top right of each of the side bar. Your cookies will ensure that everytime you open bluechampions.com, your side bar preferences stay as you left the last time you visited the blog. Thought I should let you know.
Just got my access to ChelseaTV online. Hope to see tomorrow’s match live on the internet or atleast the high-quality highlights later on. I’m also planning to post some interesting videos this week. Go get a broadband, if you don’t have one. Catch you soon. Bye.
[tags]Chelsea, Jose Mourinho, Ballack, Shevchenko, Lampard, Essien, Joe Cole, Malouda[/tags]
25 Comments
2. Andy
I doubt it
3. Andy
Not if you read the article in this month’s Chelsea magazine
4. bluewinner
Hurts to see Bridge out for that long. I was hoping that his injury would not be so significant.
5. Adonis
Sweet sidebars, I really like them.
So, our formation next year is going to look like this:
———————Cech———————
PF/LD/GJ–Carvalho–Terry–AC/WB/TBH
Essien———-Lampard———-J. Cole
FM/AR———-Drogba———-AR/FM
So Sheva and Ballack are outta luck?? I would still like to see that 4-3-1-2 formation with Essien, Lamps, Robben, J Cole in the pocket, and Sheva and Drogba.
And how will Mikel/Makalele be played??? Too many questions!!
Can’t wait to see how JM answers them!
6. trublu
andy, can you share what you read in the chelsea magazine, for us who dont have access to the magazine.
i too think sahar will be on loan instead of being in the first team bench or playing for our reserves. it’s a good move.
chelsea to win all this season. it’s in the blood!!!
7. Anonymous
it’s a brilliant tag line - it’s in the blood - i’m loving it. it really hits you on you face. on the marketing side, chelsea officials have been working overtime and the results have started to show in all avenues.
8. RomanHoliday
By the way guys , What exactly is ” in the blood ” ?
Footy fever ?
Winning ways?
Occasional internal strife ?
Cocky demeanor ( what we are regularly accused of )?
Resistance to alcohol ?
Just getting ready for CFC hater attack .
9. Danski Blue
haha all of the above, but u missed out loyalty and the fact we just rock! (altho that comes under the cocky demeanor hehe)
10. RomanHoliday
BC how abt a post on why we are hated , and ManUre too !
Just for the fun of it !
And a jokes column if possible , we a can all contribute , mate !
And throw in a special ” CFC haters write your swill here “place or something like that where we can have a go at them . You know ” FIght of the Week ” kinda thing.
Cheers
11. Anonymous
“Michael was one of the best players last season but for bad reasons he was playing as a central defender. He is the kind of midfield player we need.
“Obviously this season we need to play with people wide, maybe with one less man in midfield, and for that we need him.” (Jose Mourinho)
Seems like further evidence we are changing to the long-awaited 4-4-2 with 2 wingers and 2 strikers - ”with people wide, maybe with one less man in midfield…”’
BTW this new catchphrase… Sounds good but don’t like the way these kind of things are being fed to us…
12. Cashif
That laast post is mine.
KTBFFH
13. RomanHoliday
What a shit , as soon as I figure out what KTBFFH means, we start with ITB , a little communistic if u ask me.
What kinda slogans do ManUre n the rest have ?
HOATISNY : Hope our Aging team is second next year
Aresy : WATH : Where art thee Henry ? Why aren’t thee home?
Liverpuddle : ASSIIT Another spanish sucker import in Torres!
14. dipsblue
yeah its in the blood!!! i tell u chelsea is going places i think 2015 is too far to be the no 1 footy side in the world 2010 is more like it.love the site though,its in the blood!!!!!
15. Adonis
Roman, you’re hilarious. Another one for Arsey: WAOGCFN: Where are our goals coming from now??
Also, I think it’s in the blood shows how we believe in ourselves, that we never, ever give up. Remember all the come from behind wins we had last year, or all the extra time goals?? It’s in the blood!
16. Manish
I liked the new catchphrase…moreso as my alma mater has same initials
17. dipsblue
this should be good for the arse.WRTFBCIE.We are the fifth biggest club in englang!!!!!!!!
18. chelseayank
I do not know if any of you follow American College Football, but this is awfully close to the University of Miami’s (Florida, not the one in Ohio) slogan “It’s a Canes’ thing”. Meaning, everyone else doesn’t understand or never could. That was my first impression upon reading IITB, basically a one off to everyone else, giving it an us against the world (not just the rest of England) feel to our new campaign this year.
With Bridge and Cole out, Drenthe becomes more and more appealing to myself. Would fit perfectly with what Jose wants to do this year, plus he’s great at either right or left back, utility will be key if we have (hopefully not) injuries like we did last season.
19. RomanHoliday
Mayday! Mayday ! Advice ,schemes and methods of resistance needed.
Me have worst luck in world.
Gist :
New boss : Big -ass Manure fan
Scot from of all places : Aberdeen
Has red laptop with all the Manure logos
Wants to repaint office to reddish hue from the blue it is now,
Red minions of mine snickering .
Ass-hole even has red hair
60 year-old guy who has been fan longish so recites names of
devils of long ago like rap poetry
asked my favourite Manure player , had to say somthing so
said Cantona
Will organize reds-night-.
Likely to seriously hit me come bonus-time
Hasn’t seen CFC stickers yet but will.
Ever-present scowl on face the red -dick head
Thinking of photographing him in bed with whore
SOS SOS SOS
More ideas plssssssssss
20. joeblue
Hey Roman , and everyone
Read the new tagline , seems great , i think its a great thing to try and give CFC cult status and to match our so-called competitors!!!!
i think this shld be more appropriate ………..
Its in the blood………. cuz we r blueblooded!!!!!
Royalty , the royal blues , sounds damn cool , anyhow , nice take by bluewinner on the transfers , great work BC , i see that u hav increased the posts to 1 everyday , and i assure u its an awesome move as it will spur our fans to check in again and again!!!!!!
KEEP THE BLUE FLAG HIGH
ITS IN THE BLOOD…….CUZ WE R BLUEBLOODED!!!!!!!!!
cheers mates
21. boruff
BC, any more news?
22. bluegal
ITS IN THE BLOOD…….CUZ WE R BLUEBLOODED!!!!!!!!
Love that.
23. Adonis
Haha, I pitty you Roman… But now you could celebrate Chelsea’s great successes regularly, and you can celebrate your boss’s good mood when Manure win or tie a game.
AND you’re going to have that immense joy when we beat them to the title, so keep your head held high, and if he ever says anything, tell him it’s in the blood 
24. trublu
It’s in the blood . . yesss
25. bob
yh m8!
Ben Sahar might go on loan to QPR. Good for him. That’s one option less for Jose to break his head over.
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